Thursday, April 1, 2010


A new tool manufacturer is positioning itself as the plane maker for the next generation.

The company is called Rainbow Playnz® and it's gearing up to take on the big guys.

"We're woodworkers who know how to market to young people. And Gen Y is going to looooove our planes" says spokesperson Dylan Cooper.

He's not the only one who thinks so. At least one big name is investing in the fledgling company. Take a look under the hood of the company's #4 1/2 smoother plane (last photo). Yeah. It's what you think it is.

Rainbow Playnz is counting on the fact that young people love bright colors and connecting with friends. So, why not enjoy both while woodworking? The company is planning to offer a full line of planes in every color of the rainbow.

Think Gen Y'ers will go for it? Brandon Richwine, a 20-year-old from the company's focus group thinks so. "OMG—it totally matches my iPod!" he says.

So, how does Rainbow Playnz manage to colorize metal in so many bright hues?

"We don't—they're plastic," says Cooper. The planes are made from material produced through injection molding. They will always retain their shape, the soles do not require lubrication or rust prevention, and they're lighter weight and can be made much less expensively than metal planes.

What about the phone feature—won't it get damaged in use? According to Cooper, it's recessed into the sole, so it never touches your workpiece.

So, is the woodworking world ready for Rainbow Playnz? Somehow, I can't quite picture the 60-somethings in my woodworking club using pink handplanes.

Wait......I'm getting a visual. :D